I recently sat in a boardroom where a logistics manager was pitching a six-figure SLA monitoring suite. He was convinced that if they just bought enough automated dashboarding, their team … Read more
A Licence Inventory That Is Current
I spent forty minutes this morning watching a mid-sized logistics manager try to explain why they need a $50,000 SaaS management platform. He was sweating, scrolling through a chaotic spreadsheet, … Read more
Analytics That Answer One Question
I spent forty-five minutes in a windowless conference room last Tuesday listening to a VP explain why they needed a $50,000 enterprise dashboard to “unlock data-driven insights.” It was a … Read more
Reference Calls That Tell You Something
I watched a mid-sized logistics firm burn through forty thousand dollars on a “premium” recruitment platform last year, all because they thought an algorithm could vet human character. They were … Read more
Switching Off a Tool You Wrote
Most managers think they have a software problem when they actually have a discipline problem. They spend six months and fifty grand on a migration project, only to realize they’ve … Read more
Turning Off Notifications Without Missing Anything
I spent three hours last Tuesday watching a warehouse manager try to “solve” his distraction problem by buying a premium subscription to a task-management suite. He thought a new interface … Read more
Shared Inboxes That Do Not Drop Mail
I recently sat through a ninety-minute “digital transformation” meeting where a consultant—likely charging three times my hourly rate—tried to convince a logistics manager that a premium ticketing system was the … Read more
Measuring Something Hard to Measure
I spent three hours last Tuesday watching a mid-sized logistics manager stare at a $50,000 Tableau dashboard, looking for an answer that wasn’t there. He was trying to figure out … Read more
Three Goals Instead of Nine
I spent forty-five minutes yesterday listening to a mid-sized logistics VP explain why his team couldn’t hit their quarterly targets. He wasn’t looking for a process improvement; he was looking … Read more
Company Email Without Chaos
I spent forty minutes yesterday watching a mid-sized logistics manager try to “optimize” his team’s workflow by pitching a $5,000 annual subscription to a fancy AI-driven inbox organizer. It was … Read more