I spent three hours last Tuesday watching a logistics manager try to explain a new CRM to his dispatchers. It was a disaster. They weren’t struggling with the buttons or … Read more
Documentation That Does Not Rot
I spent forty minutes this morning watching a logistics manager try to “optimize” his team’s workflow by purchasing a new, enterprise-grade knowledge management platform. It’s a classic mistake. He thinks … Read more
Hiring the First Person You Pay
Most founders think they’re one recruiter away from freedom, but they’re actually just one bad hire away from a total operational meltdown. I’ve sat in enough boardrooms to watch companies … Read more
Supplier Reviews Every Quarter
I spent forty-five minutes this morning watching a procurement manager try to explain a “strategic partnership” while staring at a broken dashboard. He was convinced that a six-figure SaaS subscription … Read more
A Microphone Beats a Better Camera
Stop wasting your budget on noise-canceling headsets and studio-grade microphones. I’ve spent fifteen years watching mid-sized firms burn thousands of dollars on hardware, thinking a better piece of plastic will … Read more
A Rollout Plan for Thirty People
I watched a mid-sized logistics firm burn through eighty thousand dollars last year on a “revolutionary” ERP system that nobody used. They didn’t need a better interface; they needed to … Read more
Restoring From Backup as a Drill
I spent three hours in a windowless server room in 2008 watching a logistics manager sweat through his shirt because his “gold standard” backup failed during a critical recovery. He … Read more
Writing Down How You Do It
I spent three hours yesterday watching a mid-sized logistics manager try to “optimize” his workflow by purchasing a $50,000 enterprise SaaS subscription. It was painful. He was looking for a … Read more
A Checklist for Work You Think You Know
I spent forty-five minutes in a boardroom last Tuesday watching a mid-sized logistics firm’s VP pitch a $20,000 SaaS subscription because his team “lacks structure.” It was painful. He wasn’t … Read more
Uat With Real Users and Real Data
I spent three hours last Tuesday watching a logistics manager try to “fix” a broken deployment by buying a premium automated testing suite. It was a classic case of throwing … Read more