Stop buying productivity courses or downloading those “perfect subject line” templates. They are a waste of money. I’ve spent fifteen years watching mid-sized logistics firms burn through thousands of dollars … Read more
Author: Idris Haverkamp
A tool cannot fix a process you have not written down. I start with the process.
What the Free Tier Is for
I spent three hours last Tuesday watching a logistics manager try to “optimize” his dispatch schedule using a flashy new SaaS platform. He was sweating over the settings, convinced that … Read more
Migrating Without Losing History
I spent forty-five minutes in a windowless boardroom last Tuesday listening to a VP explain why their team needed a $50,000 enterprise suite to “fix” their communication gaps. I checked … Read more
Processing Four Hundred Emails Once
I watched a mid-sized logistics firm spend forty-five minutes—roughly $110 in billable consultant time—debating which AI-powered plugin would finally teach them how to handle a full inbox. It was pathetic. … Read more
Being Noticed Without Performing
Stop buying “engagement” software. I’ve spent fifteen years watching mid-sized firms dump thousands into Slack integrations and “recognition” platforms, thinking a digital high-five will solve their culture problems. It won’t. … Read more
Per Seat Pricing and Headcount Growth
I spent forty minutes yesterday in a budget review meeting watching a logistics manager try to justify a 20% increase in software spend because “the team is growing.” He wasn’t … Read more
A Forecast With Written Assumptions
I recently sat through a three-hour meeting with a mid-sized logistics firm where they were pitching a $50,000 AI-driven predictive suite. They were desperate to learn how to build a … Read more
Licence Cost Is a Third of the Total
I spent three hours last Tuesday in a boardroom watching a VP try to justify a six-figure SaaS subscription by pointing at a glossy slide deck. He was talking about … Read more
Numbers With a Comparison Attached
I spent forty-five minutes yesterday watching a logistics manager try to explain a quarterly deficit using a slide deck that looked like a neon fever dream. He had three different … Read more
Trialling a Tool for One Quarter
I spent three hours last Tuesday watching a logistics manager try to “pilot” a new warehouse management module. He had a team of six people clicking buttons, hoping the software … Read more