I spent forty-five minutes yesterday watching a mid-sized logistics manager try to justify a $12,000 annual subscription for a “productivity suite” that was supposed to automate his team’s scheduling. The … Read more
Author: Idris Haverkamp
A Remote Day With Edges
I watched a mid-sized logistics firm burn sixty thousand dollars last year on a “productivity suite” designed to help their remote teams manage time better. It was a joke. They … Read more
The Limit You Will Hit in Month Four
I spent three hours last Tuesday watching a logistics manager try to “optimize” a broken warehouse flow by pitching a six-figure ERP upgrade to his board. It was painful. Most … Read more
A Business Case With Three Options
Most people think learning how to write a business case means mastering complex financial modeling or spending forty hours polishing a PowerPoint deck to impress a board that isn’t even … Read more
Finishing Work in the Room You Live in
I spent forty-five minutes last Tuesday watching a mid-sized logistics manager try to configure a “wellness” app to manage his notifications. He was spending hundreds of dollars on software to … Read more
A Software Trial With Written Criteria
I spent forty minutes yesterday watching a mid-sized logistics manager walk through a demo for a “revolutionary” warehouse management system. He was mesmerized by the shiny dashboard and the automated … Read more
Reading a Pricing Page Carefully
I spent three hours last Tuesday watching a logistics manager try to figure out how to read software pricing pages for a new warehouse management system. He was staring at … Read more
Five Minutes at the End of the Day
I spent three weeks last year watching a logistics manager attempt to “optimize” his workflow by migrating his entire team to a $40-a-month project management suite. He thought a fancy … Read more
Choosing a Project Tool for Thirty People
I spent forty minutes this morning watching a logistics manager try to “optimize” his team’s output by demoing a new SaaS platform. He wasn’t looking for a solution; he was … Read more
Deciding Between Two Tools That Both Work
I spent forty minutes yesterday watching a warehouse manager stare at two different inventory management dashboards, paralyzed by a feature list that looked identical on paper. He was trying to … Read more









