I spent three hours yesterday watching a mid-sized logistics manager try to justify a $50,000 enterprise dashboard subscription. He thought more “visibility” would solve his data discrepancies, but all he … Read more
A Retrospective That Produces Changes
I spent forty-five minutes yesterday watching a mid-sized logistics manager try to “optimize” his team’s output using a $50-a-month digital whiteboard tool. He was frantically dragging colorful sticky notes across … Read more
Three People Editing the Same Document
I spent forty minutes this morning watching a logistics manager try to explain why his team was using three different spreadsheets to track the same shipping manifest. He wasn’t looking … Read more
Choosing Where Documents Live
I spent three hours last Tuesday watching a logistics manager try to “optimize” his team’s workflow by demoing a high-end cloud storage suite. He was looking for a magic bullet, … Read more
Designing Around a Rate Limit
I spent forty-five minutes in a “sync” meeting yesterday watching a Lead Dev explain why they needed a $2,000-a-month middleware subscription to solve their scaling issues. It’s the same old … Read more
Where Six Hours Went
Stop buying another subscription to a “productivity suite” that promises to automate your life. You don’t need a more expensive dashboard; you need to stop pretending that a colorful interface … Read more
Getting Thirty Remote People in One Room
I spent forty-five minutes on a Zoom call last Tuesday watching a mid-sized logistics manager try to “brainstorm” via a digital whiteboard. It was a disaster. He was hunting for … Read more
Closing a Project and Capturing What You Learnt
I spent three hours last Tuesday watching a mid-sized logistics manager try to “optimize” their project wrap-up by purchasing a $50,000 enterprise software suite. It was painful. He thought a … Read more
Rescuing a Project That Is Six Weeks Late
I sat in a windowless boardroom in a mid-sized logistics hub three years ago, watching a project manager stare blankly at a $50,000 enterprise software dashboard. The project was three … Read more
Day One Accounts Ready Before They Arrive
I recently sat through a three-hour “discovery session” with a logistics firm that just dropped sixty grand on an automated provisioning suite. They thought they were solving their chaos, but … Read more









