I spent forty minutes yesterday watching a logistics manager try to justify a $50,000 enterprise software upgrade because their spreadsheets were “unreliable.” It’s the same old song: they think a … Read more
Category: Software
Cleaning Data Once and Keeping It Clean
I spent forty minutes this morning watching a junior analyst try to “fix” a broken logistics spreadsheet by downloading a $2,000-a-year automation plugin. It was painful. Most people think they … Read more
Why You Have Three of the Same Customer
I spent forty-five minutes this morning watching a junior manager try to justify a $12,000 software subscription to solve a data entry mess. He thinks a shiny new dashboard is … Read more
Reconciling After a Sync Failed Quietly
I spent forty-five minutes in a conference room yesterday listening to a CTO explain why they needed a $50,000 enterprise middleware upgrade to solve their data discrepancies. It was a … Read more
Knowing an Integration Broke Before Users Do
I spent three hours yesterday watching a mid-sized logistics manager try to justify a $50,000 enterprise dashboard subscription. He thought more “visibility” would solve his data discrepancies, but all he … Read more
Designing Around a Rate Limit
I spent forty-five minutes in a “sync” meeting yesterday watching a Lead Dev explain why they needed a $2,000-a-month middleware subscription to solve their scaling issues. It’s the same old … Read more
Judging an Api by Its Documentation
Stop looking at the documentation and start looking at your whiteboard. Most people approach the question of how to evaluate an API by obsessing over technical specs, uptime percentages, and … Read more
Accessibility as a Buying Criterion
I spent forty minutes yesterday watching a mid-sized logistics firm’s CTO explain why they needed a six-figure enterprise suite to solve their compliance issues. It’s the same old song: they … Read more
Testing an Export Before You Need It
I spent three hours last Tuesday watching a logistics manager stare at a spinning loading icon, praying for a CSV file that never came. He thought he could just figure … Read more
Finding Out Which Country Your Data Is in
I spent forty minutes yesterday listening to a CTO explain why they needed a six-figure AI-driven discovery engine just to figure out how to check where data is stored. It … Read more









