I spent three hours last Tuesday watching a logistics manager try to “optimize” a broken warehouse flow by pitching a six-figure ERP upgrade to his board. It was painful. Most … Read more
Category: Software
Reading a Pricing Page Carefully
I spent three hours last Tuesday watching a logistics manager try to figure out how to read software pricing pages for a new warehouse management system. He was staring at … Read more
Deciding Between Two Tools That Both Work
I spent forty minutes yesterday watching a warehouse manager stare at two different inventory management dashboards, paralyzed by a feature list that looked identical on paper. He was trying to … Read more


