Category: Software

I spent three hours last Tuesday watching a logistics manager try to explain a new CRM to his dispatchers. It was a disaster. They weren’t struggling with the buttons or … Read more

I watched a mid-sized logistics firm burn through eighty thousand dollars last year on a “revolutionary” ERP system that nobody used. They didn’t need a better interface; they needed to … Read more

I spent three hours last Tuesday watching a logistics manager try to “fix” a broken deployment by buying a premium automated testing suite. It was a classic case of throwing … Read more

I spent forty-five minutes in a boardroom last Tuesday watching a CTO justify a six-figure subscription to a “smart” project management suite. He thought the software would solve his backlog … Read more

I spent three hours last Tuesday watching a senior dev stare at a screen, trying to decipher a ticket that essentially said, “It’s broken.” We’ve spent millions on Jira licenses … Read more

Stop looking for a “magic” no-code testing suite to save your project. I see it every week: a manager spends fifty grand on a fancy automation platform because they think … Read more

Stop throwing money at Jira subscriptions and hoping they’ll solve your communication gaps. I’ve sat in enough boardrooms to know that most people approach how to brief a developer by … Read more

I spent forty minutes yesterday watching a logistics manager try to explain a “workflow problem” to a developer, only to realize they weren’t even talking about the same process. They … Read more

I spent forty minutes in a boardroom last Tuesday listening to a VP explain why they needed a custom-coded logistics engine to “drive synergy.” It was a classic case of … Read more

I spent forty minutes yesterday watching a warehouse manager struggle with a new digital intake sheet. He wasn’t struggling with the interface; he was struggling because the form was asking … Read more