Stop wasting your quarterly budget on “focus apps” and noise-canceling headphones. I’ve spent fifteen years watching mid-sized logistics firms burn through thousands of dollars on software subscriptions, all in a … Read more
Category: Productivity
Defending Two Hours a Day
I spent forty minutes this morning watching a logistics manager try to “optimize” his schedule using a $50-a-month AI calendar assistant. It was a textbook waste of capital. He was … Read more
Doing All the Same Thing at Once
I spent three hours last Tuesday watching a logistics manager try to “optimize” his morning by purchasing a $50-a-month task management subscription. He thought a new interface would solve his … Read more
Chasing People Without Irritating Them
I spent forty-five minutes in a boardroom last Tuesday watching a VP explain why his team needs a $50,000 CRM integration to solve their “communication gaps.” It was a waste … Read more
Notes That Record Actions and Owners
I watched a mid-sized logistics firm waste $14,000 last quarter on a “collaborative AI transcription” suite. They thought a shiny new subscription would solve their chaos, but all it did … Read more
Twenty Minutes and a Decision
I spent forty-five minutes yesterday watching a logistics manager try to “optimize” a status update using a new project management suite that cost his firm six figures. He was clicking … Read more
Cancelling a Recurring Meeting
I spent forty-five minutes this morning watching a mid-sized logistics manager try to “optimize” his team’s schedule using a $20-a-month project management tool. It was painful. He thinks he can … Read more
Putting the Ask in the First Line
Stop buying productivity courses or downloading those “perfect subject line” templates. They are a waste of money. I’ve spent fifteen years watching mid-sized logistics firms burn through thousands of dollars … Read more
Processing Four Hundred Emails Once
I watched a mid-sized logistics firm spend forty-five minutes—roughly $110 in billable consultant time—debating which AI-powered plugin would finally teach them how to handle a full inbox. It was pathetic. … Read more
The List of Things You Are Not Doing
I spent forty-five minutes yesterday watching a mid-sized logistics manager try to justify a $12,000 annual subscription for a “productivity suite” that was supposed to automate his team’s scheduling. The … Read more









